Colby Villa
Sr. Director of Marketing at PXG (PARSONS XTREME GOLF)
- Role
- Sr Director of Marketing at PXG (PARSONS XTREME GOLF)
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Colby Villa
Strategic marketer with 10+ years of experience driving brand growth, paid media innovation, and global go-to-market campaigns. Known for creating authentic connections with audiences through digital, social, and offline storytelling. I lead teams to deliver multi-million-dollar campaigns that resonate culturally and deliver measurable results.
Experience
Sr Director of Marketing
Jan 2025 — Present · Scottsdale, AZ, US
As Senior Director of Marketing at PXG, I lead the development and execution of multi-million-dollar paid and organic strategies that scale our brand, deepen community engagement, and drive revenue impact.Key highlights:Advertising & Paid Media Leadership: Direct 8-figure global media budgets, optimizing campaigns across Meta, Google, TikTok, YouTube, and offline (TV, OOH, Print) to maximize ROI.Brand Storytelling & Engagement: Shape digital-first brand narratives through social media, influencer programs, and seasonal campaigns that connect performance with culture.Cross-Functional Leadership: Partner with creative, analytics, product, and retail teams to deliver cohesive 360° go-to-market launches.Data-Driven Growth: Translate insights into actionable strategy, refining campaigns for higher efficiency and stronger commercial performance.Team Building: Mentor and inspire a high-performing team, fostering innovation, collaboration, and professional development.
Education
Arizona State University
Painting
2012
Skills
- Search Engine Optimization (SEO)
- Leadership
- Google Hangouts
- Google+
- Domain Names
- Marketing
- Google Adwords
- Web Analytics
- Wordpress
- Online Marketing
- Personal Branding
- Web Marketing
- Project Management
- Crossfit
- Art
- E-Commerce
- Blogging
- Google Analytics
- Employee Advocacy
- Social Advocacy
- SEO
- Search Engine Marketing (Sem)
- Sprinklr
- Painting
- Social Media
- Drawing
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Sem
- Customer Advocacy
- Online Advertising
- Email Marketing
- Community Management
- Social Networking Sites
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