Colby Reade
VP, External Affairs and Strategy | Elevating Organizational Impact Through Thoughtful Leadership
- Role
- Vice President, External Affairs and Strategy at M.J. Murdock Charitable Trust
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Colby Reade
Colby Reade is a seasoned, strategic leader with over 20 years of experience in communications, media, and organizational strategy. At the M.J. Murdock Charitable Trust, he leads strategic planning, communications, partnerships, and events and program execution, aligning vision, operations, partnerships, and storytelling to maximize impact. With a background in journalism and public relations, Colby is passionate about driving clarity, alignment, and meaningful change across the nonprofit sector to serve the common good.
Experience
Vice President, External Affairs and Strategy
Jun 2025 — Present
Provides senior leadership for a private, nonprofit foundation that invests $100 million annually in grants, programs, convenings, and initiatives serving the Pacific Northwest- Oversees strategic planning and organizational rhythm of business, including the development and implementation of the Trust’s strategic plan, quarterly business review process, departmental roadmaps, and values framework- Leads all internal and external communications efforts, including messaging, media relations, brand positioning, storytelling, social media, digital strategy, email marketing, video, and podcast production- Manages the foundation’s shared service function for events and program execution, producing 35–50 annual convenings ranging from small workshops to large-scale gatherings (10–500 participants)- Directs strategic partnership initiatives, fostering collaborative engagement with local, regional, and national organizations committed to advancing the common good- Serves as a senior advisor to executive leadership, ensuring alignment between strategy, communications, partnerships, and operational execution to maximize organizational impact.
Education
University of Oregon
BA, Journalism
2001 — 2005
Westview High School
High School
1997 — 2001
Georgetown University School of Continuing Studies
Master's degree, Public Relations and Corporate Communications
Skills
- Management
- Marketing
- Investigative Reporting
- Strategic Communications
- Corporate Communications
- Public Speaking
- Public Relations
- Media Relations
- Broadcast
- Audio Editing
- Publicity
- Social Networking
- Radio Promotions
- Copywriting
- Journalism
- Team Management
- Message Development
- Breaking News
- Adobe Creative Suite
- Storytelling
- Marketing Copy
- Project Management
- Press Releases
- Nonprofits
- Social Media
- Crisis Communications
- Collateral
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