Colby Lefevre
Senior Lead Product Manager at Cox Automotive
- Role
- Lead Product Manager at Cox Automotive Inc.
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
About Colby Lefevre
Accomplished Product, Marketing, and Business Development specialist with a proven…
Experience
Lead Product Manager
Sep 2016 — Present · Burlington, VT, US
Joined Dealer.com as a Senior OEM Product Manager to focus on defining and managing the website product lifecycle – including the prioritized product roadmaps, go-to-market strategies, and implementation strategies – as they relate specifically to the OEM website program channel. In recent years, joined the Product Solutions Group to work on various projects to improve internal efficiencies and enhance the customer experience on the Dealer.com platform. Work with our Enterprise (large dealer groups) to evaluate intricate client product requests and formulate proposed solutions. These solutions often require coordination across multiple Delivery Streams, Release Trains, and Product and Engineering teams. As part of the Cox Automotive family, Dealer.com provides market-leading digital solutions for automotive retail, including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.
Education
Vermont Academy
High School, General Studies
1994 — 1996
Quinnipiac University
Bachelor of Arts (B.A.), Mass Communications
1995 — 1999
Skills
- Search Engine Optimization (SEO)
- Analytics
- Start-Ups
- Business-to-Business (B2b)
- Social Media
- Communicaitons
- Automotive
- Negotiation
- Sales
- Email Marketing
- Data Analysis
- B2b
- SEO
- Dealers
- Business Development
- Google Analytics
- Media Planning
- Digital Marketing
- Display Advertising
- Marketing Strategy
- Web Analytics
- Interactive Marketing
- Account Management
- Ppc
- Online Advertising
- Digital Strategy
- Project Management
- Mobile Marketing
- Powerpoint
- Customer Satisfaction
- E-Commerce
- Advertising
- Online Marketing
- Pay Per Click (Ppc)
- Sales Management
- Lead Generation
- Marketing
- Budgets
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.