Colby Criswell
Revenue Enablement & RevOps | AI-Driven GTM Systems | Revenue Architecture & Commercial Performance
- Role
- Senior Sales Enablement Manager at Momnt
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Colby Criswell
I design revenue systems that remove ambiguity, scale clarity, and drive measurable commercial performance.My work sits at the intersection of RevOps, enablement, analytics, and AI adoption. I build the infrastructure behind revenue teams — CRM governance, KPI architecture, reporting frameworks, content systems, and AI-augmented workflows that turn strategy into repeatable execution.I partner with executive leadership to align Sales, Marketing, Merchant Success, and Operations around structured performance systems. This includes revenue lifecycle design, pipeline governance, commercial enablement strategy, pricing intelligence, and cross-functional operating cadence.I specialize in simplifying complexity. When revenue teams grow, chaos grows with them. My focus is designing scalable systems that replace noise with clarity and manual effort with intelligent automation.Core Focus Areas:• Revenue Architecture & RevOps Strategy• AI-Augmented Decision Systems• CRM Governance & Reporting Infrastructure• Commercial Enablement Strategy• KPI & Metric Governance• Cross-Functional Revenue Alignment
Experience
Senior Sales Enablement Manager
Apr 2025 — Present · New Orleans, LA, US
Design and operationalize revenue performance systems that align Sales, Marketing, and Merchant Success around scalable growth.Lead revenue enablement strategy across the commercial lifecycle, integrating CRM governance, reporting architecture, AI-assisted workflows, and structured performance frameworks.Key Contributions:• Architected KPI and reporting frameworks to improve pipeline visibility and executive-level forecasting accuracy• Operationalized AI within CRM and reporting environments to enhance decision velocity and reduce manual analysis• Designed centralized content and knowledge management systems to scale cross-functional clarity• Standardized revenue processes to reduce ambiguity and improve cross-team execution• Partner with executive leadership to translate strategic initiatives into measurable operational outcomes
Skills
- Business Strategy
- Account Management
- Talent Management
- Marketing
- Telecommunications
- Product Development
- Strategic Partnerships
- Negotiation
- Marketing Management
- Sales
- Pricing
- Sales Process
- Training
- New Business Development
- Management
- Team Building
- Product Management
- Profit
- Sales Effectiveness
- Forecasting
- Cold Calling
- Salesforce.com
- Market Planning
- Direct Sales
- Strategic Planning
- Lead Generation
- Cross-Functional Team Leadership
- Business Development
- Marketing Strategy
- Leadership
- Product Marketing
- Sales Presentations
- Sales Management
- Channel
- Solution Selling
- Business Planning
- Sales Operations
- Customer Retention
- Customer Service
- Competitive Analysis
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