Colby Vanvolkenburgh

Senior Specialist - Portfolio Marketing @BDO USA

Apex, NC, US

General• Collaborates with other marketing teams to managed identified marketing programs and projects and the creation of specific deliverables to support the practice, including but not limited to market research, external events, webinars, content development, digital and web support, and social media• Develops messaging for buyer groups and value proposition for services and solutions• Supports business line marketing leaders who act as a strategic partner to business line and business development leaders; support development of integrated marketing plans and strategies that will deliver on business goals and objectivesEvents• Provides support and follow up in the execution of business line related events, sponsorships and speaking engagements including but not limited to: conferences, seminars, trade shows, regional events, and roundtables• Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities• Plans and manages event budgets• Collaborates with Training & Development in planning CPE-qualified events for clients and prospects according to the NASBA specific process and guidelines• Manages follow up plan to maximize ROI from events, developing and managing lists, etc.Content and materials development• Supports development of marketing content and materials across all media by ensuring they reflect targeted, on-brand messaging• Manages review process with marketing and client service professionals as well as appropriate compliance reviews• Campaign development and management• Works with business line marketing leaders to execute marketing campaigns and programs that align with business objectives• Collaborates with the digital, automation, email, web, and social teams to execute digital campaigns and content• Contributes and shares best practices across the firm

North Carolina State University

Bachelor of Arts (B.A.), Communication with concentration in Public Relations