Colby Tirico

Marketing Integrations Manager @American Express Global Business Travel

Integral member of the Marketing Operation team as subject matter expert in marketing stack system, analytics, and integrations.• Oversee complete system administration, end-to-end adoption, and process creation of Workfront and Workfront Fusion• Responsible for integration management of vendor technologies such as Marketo, Salesforce, Workfront, LeanData, 6sense, PathFactory, Zoominfo, and others with the goal of increasing stack capabilities to support the global Marketing team.• Work closely with Data Lake team to run queries and build data feeds between platforms.• Build analytics reporting packages through mediums as Workfront, Data Lake, Marketo, and Tableau• Manage all Marketing vendors through negotiation to onboarding and seek out new capabilities to maximize Marketing stack efficacy and reporting