Colby Croft
- Role
- Senior Media Buyer at Bucked Up
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Colby Croft
Performance-driven digital marketing expert with extensive experience managing…
Experience
Senior Media Buyer
Aug 2025 — Present
Revitalized Walmart advertising campaigns within two weeks of transition from external agency, driving a 23% increase in CTR, reducing CPC by 35%, resulting in a 56% increase in sales and a 63% improvement in ROAS - Manage and serve as the primary point of contact for external agencies and partners, fostering key relationships to ensure seamless collaboration and achievement of performance objectives- Ideated and implemented a bundling strategy across our paid media funnels which increased AOV’s by roughly 20% across the board
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