Colby Bruce

Virtual Account Manager @Dentsply Sirona

Charlotte, NC, US

Own and actively grow a portfolio of 700+ dental practice accounts with an annual spend of tasked with driving a minimum 17% year-over-year revenue increase across the book of business.• Conduct strategic outreach calls daily to dental offices, engaging directly with dentists and staff to uncover workflows, evaluate product usage, and identify competitive displacement opportunities.• Serve as a trusted advisor and key resource, offering tailored product recommendations and educational insights to practices, many of whom lack direct access to manufacturer expertise.• Consistently identify and qualify upsell and new product opportunities across multiple verticals including orthodontics, equipment, endodontics, lab solutions with a specialization in chairside consumables.• Collaborate cross-functionally with field teams and territory partners to align sales efforts, improve market penetration, and execute cohesive go-to-market strategies.• Proactively distribute targeted marketing emails daily, providing high-impact product education, promotional material, and thought leadership content to drive engagement and conversion.• Help expand brand awareness of Dentsply Sirona-one of the world’s largest dental supply manufacturer-by communicating the full breadth of our offerings and solutions.

University of North Carolina at Charlotte

Bachelor's degree, Sociology

University of North Carolina at Charlotte

Bachelor of Arts - BA, Criminal Justice and Corrections