Colby Alexander

Graduate Assistant, Hilltopper Athletic Foundation @Western Kentucky University

Bowling Green, KY, US

As a Graduate Assistant for the Hilltopper Athletic Foundation, I support the marketing, communications, and social media efforts that drive engagement and fundraising for WKU Athletics. My responsibilities include:Managing HAF’s social media presence to strengthen brand visibility and increase donor engagement.Creating and executing marketing campaigns for events, raffles, and donor initiatives.Assisting with ticket sales and event promotion for athletic and foundation-related activities.Collaborating cross-functionally with WKU Athletics staff to support department-wide goals.Providing general office support and contributing to special projects as needed.This role has allowed me to deepen my experience in strategic communication, digital marketing, and athletics advancement while working in a fast-paced, team-oriented environment.Providing general office support and contributing to special projects as needed.