Max Cohen

Digital Content Social Media Specialist @Nc State College Of Design

Raleigh-Durham, NC, US

As the college’s digital content lead, I create and manage multimedia storytelling across platforms to elevate the work of our students, faculty, alumni and partners. My role blends strategy with hands-on production — writing editorial features, capturing photography and video, and shaping our voice on social media.Responsibilities include:Leading content strategy and daily management for Instagram, LinkedIn, Facebook, X/Twitter and YouTubeProducing original photography and video for campaigns, events and brand storytellingWriting web features that highlight student success, research, alumni impact and community designCollaborating across departments to support development, recruitment and strategic messagingTracking analytics to guide content performance and engagementProject highlights:Launched NC State Creatives, a video series spotlighting student voices and creative identityProduced multimedia coverage of a student-led playground project for the Governor Morehead School for the BlindDocumented a cross-disciplinary collaboration with Green Heffa Farms focused on design justice and sustainable agricultureCreated video and visual content for NC State Day of Giving campaigns to showcase donor impact