Craig Cohen
Lead gen, marketing automation, marketing and sales operations services for the clients of Fresh Brain Marketing
- Role
- Principal at Fresh Brain Marketing
- Location
- Wellesley, MA, US
- LinkedIn followers
- 500 followers
About Craig Cohen
Specialties: Demand Generation, Marketing Programs, Marketing Operations, Sales…
Experience
Principal
Nov 2009 — Present · Wellesley, MA, US
We are a digital agency. We help marketers execute faster and deliver better results. Our expertise is in marketing/sales operations and demand generation. We can run your marketing automation system and create successful marketing programs that fill the funnel. Expertise: Marketo, Pardot, HubSpot, Act-On, Eloqua/Oracle, Salesforce.com, SugarCRM, and others.We can help you deliver your campaign calendar and help you with those projects you\'ve been unable to get to like lead scoring, lead nurturing, data cleanup and standardization, segmentation, lead handover models, reports and dashboards, and more.For many clients, we have rebuilt their lead handoff and qualification process - and made sure it is supported by CRM and other platforms like marketing automation. We\'ve had great success with the Sirius model and have built CRM-based waterfall reports that help sales managers understand where leads are and their age.Clients: Acronis, AccuRev, Alfresco, AliMed, Allego, Apperian, Aqua Security, Astadia, BetterCom, Bigtincan, Blinq Media, BitSight, Biz Journals, Bonitasoft, Sophos, Braintree, Bonitasoft, BuildingEngines, Calabrio, Carousel Industries, Centage, CloudBees, Connance, Continuum, Co-Op, CounterTack, CTSpace, CyberArk, DynamicYield, EasierLiving, Educational Measures, Exact, EZ Systems, FDS, Force Management, Grandrounds, Harver, HealthcareSource, HealthDecisions, High Street, HiiQuote, Hostway, HqO, iBoss, IdeaPoint, Ipswitch, infinitee, Investacorp, Lionbridge, Logically, MacDermid Ethone, MBVermeer, McCue, MicroSense, Mphasis Stelligent, Nipendo, Ntirety, Nuance, OneSource, OpenDoor, Paytronix, Perfecto Mobile, PHT, Prelert, Promisec, Pursway, Qvidian, SA Ignite, Searchmetrics, Securitas, Security7, Security Scorecard, ServiceCEO, SiteSpect, Skill Survey, Skyword, SmartBear, Sonian, Stanley, Tango Health, TimeTrade, TriMark, Undo, Ultra, Vantaca, Validity, Veracode, Virtual Computer, VisibleGains, VisualBI, Vendisys, Vidyard, World Energy, XBInsight.
Education
Colby College
BA
Babson F.W. Olin Graduate School of Business
MBA
Skills
- B2b Marketing
- Analytics
- Social Media
- Email Marketing
- B2b
- Direct Marketing
- Saas
- Eloqua
- Crm
- Customer Relationship Management (Crm)
- Marketo
- Digital Marketing
- Marketing Automation
- Online Lead Generation
- Content Strategy
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Demand Generation
- Interactive Marketing
- Campaign Management
- Marketing Operations
- Ppc
- Romi
- Online Advertising
- Web Marketing
- Content Marketing
- Trade Shows
- Salesforce.com
- Sales Enablement
- Strategy
- Campaigns
- Sales Operations
- Online Marketing
- Sem
- Multi-Channel Marketing
- Brand Awareness
- Management
- Lead Generation
- Lead Management
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