Cody Walker
- Role
- Manager, Digital Media at Maui Jim Sunglasses
- Location
- Peoria, IL, US
- LinkedIn followers
- 500 followers
About Cody Walker
Helping brands grow ecommerce revenue through performance marketing, SEO, and conversion…
Experience
Manager, Digital Media
Dec 2021 — Present
Grow B2C customer base through targeted and optimized digital media acquisition strategies •Work with Global eCommerce teams to align and optimize global and local marketing strategies •Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets •Track and evaluate KPIs of all acquisition marketing channels (SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend •Work with the Brand Marketing team to create aligned consumer communications across digital channels (website, social, etc.) and to ensure high-performing messaging that leads to new customer acquisition
Education
Lindenwood University
Bachelor of Arts (BA), Sports Management
2011 — 2013
Lindenwood University
Master of Business Administration (MBA), Business Administration and Management, General
2014
Benedictine University
Business Administration and Management, General
2008 — 2009
Illinois Central College
Associate of Arts (A.A.), Business Administration and Management, General
2009 — 2010
Skills
- Google Adwords
- Team Building
- Pardot
- Growth Hacking
- Time Management
- Athletics
- Email Marketing
- Microsoft Powerpoint
- Hubspot
- Microsoft Word
- Demand Generation
- Customer Service
- Multi-Channel Marketing
- Marketing
- Search Engine Optimization (SEO)
- Management
- Sports Management
- Search Engine Marketing (Sem)
- Sports
- Teamwork
- Conversion Optimization
- Microsoft Office
- Salesforce.com
- Microsoft Excel
- Sales
- Google Analytics
- Marketing Automation
- Digital Marketing
- Lead Generation
- B2b Marketing
- Team Leadership
- Powerpoint
- Marketing Strategy
- Landing Page Optimization
- Leadership
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