Cody Cupit
Sports and entertainment marketing specialist turning passion into partnerships
- Role
- Sports and Entertainment Marketing Manager at UFCU
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Sports and Entertainment Marketing Manager
Sep 2020 — Present · Austin, TX, US
My role is to lead sports and entertainment marketing initiatives and drive brand growth. During my tenure with UFCU, I have established strong relationships with universities, college athletic programs, professional sports teams, and entertainment entities.*Managed all sports and entertainment sponsorships and marketing partnerships, from concept to execution.*Developed and executed marketing campaigns, promotions, activations, and live events for various properties, activating a multi-million-dollar sports and entertainment marketing portfolio.*Negotiated and managed over seven multi-year sponsorship agreements worth nearly $62 million, achieving 400% engagement growth for the UFCU brand.*Led brand strategy for all sports, entertainment, and field marketing initiatives.*Managed over tickets annually in 14 different hospitality spaces and venues for business development and promotional purposes.
Education
Hartwick College
Bachelor of Arts (B.A.), History Education
2009 — 2013
Isenberg School of Management, UMass Amherst
Master of Science - MS, Sports Management
2017 — 2019
Skills
- Video Production
- Microsoft Word
- Video Editing
- Cpr Certified
- Research
- Program Development
- Fundraising
- Powerpoint
- Sports
- Event Planning
- Social Media
- Student Development
- Sports Management
- Teaching
- Microsoft Office
- Community Outreach
- Public Speaking
- Social Networking
- Higher Education
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