Cody York

About Cody York

I lead marketing for Post Captain Consulting. I\'m also a marketing strategy consultant, taking on a few clients or projects per quarter. Seasoned Marketing Strategy Leader with 15+ years of experience in B2B Tech, Higher Education, and Agencies. I help companies transform their buyers\' journeys into tangible business growth opportunities with sound strategies (make more money with less time.)My time at marketing agencies taught me how to evolve my perspective while solving complex challenges. Positioning universities in an incredibly crowded space was a fundamental experience that shaped how I thought about cutting through the noise.(be who you are on purpose)It led me to Elon University, which helped me understand the \'buying process\' between student and parent. During my time there, I\'m proud to have increased applications by 14% through integrated and digital marketing campaigns.(pixels and data for the win)Through B2B tech event marketing at Red Hat, I learned to scale marketing efforts, capture valuable data for informed business decisions, and utilize marketing technology to enhance efficiencies throughout the customer journey.(systems and processes need to work)I get excited about enabling the growth of Post Captain Consulting and any opportunities where I can help other businesses harness the value of marketing to drive growth through integrated and efficient strategies.

Experience

1. Sr Director of Strategic Marketing Solutions

   Post Captain Consulting

   Nov 2024 — Present · Durham, NC, US

Education

• Penn State University

  B.S & B.A., Finance & Advertising

Skills

• New Business Development
• Advertising
• Trade Shows
• Brand Development
• Social Media Marketing
• Account Management
• Marketing Strategy
• Marketing Communications
• Business Development
• Marketing
• Sales
• Public Speaking
• Social Media
• Selling
• Start-Ups
• B2b
• Project Management
• Management
• Budgets
• Strategy