Cody Watkins
Assistant Director, Paid Media - Paid Search | Shopping | Social | Amazon | DSP
- Role
- Assistant Director, Paid Media at Credit.Com
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Cody Watkins
Results-driven senior digital marketer with a deep focus on paid media across paid search, shopping, social, DSPs, and Amazon Ads. I specialize in building and scaling performance-driven campaigns that prioritize efficiency, ROI, and real business impact.I have extensive experience managing large-scale ad budgets ($2M+ per month), using data, testing, and platform-level insights to continuously optimize performance. I’m hands-on, analytical, and comfortable working cross-functionally to turn goals into executable strategies that drive measurable growth.
Experience
Assistant Director, Paid Media
Nov 2023 — Present
Own the paid media strategy and execution for the nation\'s leading credit companies- Build full-funnel marketing strategies across Google, Microsoft, and The Trade Desk- Manage a multi-million dollar annual budget to very competitive CPA targets- Implemented a growth strategy that resulted in exceeding revenue targets by 25%.
Education
Weber State University
Bachelor's Degree, Business Administration/Marketing
2010 — 2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.