Cody Vance Pierce
VP of Direct Marketing @Apex Service Partners
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WORK HISTORY
VP of Direct Marketing @Apex Service Partners
Dallas-Fort Worth, TX, US
Promoted to service all Apex brands and locations by heading up Direct marketing efforts. Built a ground up omni-channel CRM program aggregating all customer data and external data from 230-plus brands into a single view. Developed customer journeys to drive out high-value jobs, increase LTV, bolster demand generation, increase job frequency, and improve cross-trade by two percentage points year over year.Created and staffed internal creative department servicing all locations and internal creative reducing outside agency costs by $2.3M.Directed $50M worth of top of funnel traditional advertising plans and creative execution across all markets and brands.Served as part of the Marketing Leadership team directing strategy and organizational components to streamline services and realize scale benefits for most all marketing vendors and services.Led the opening of the second headquarters in Irving, Texas, with rapid hiring expansion from five to 80 associates. Responsible for instilling and building a culture and all operational functions for the new location.
EDUCATION
Stephen F. Austin State University
B.A. in Communications, Advertising and Public Relations
University of North Texas
Master of Business Administration - MBA, Marketing
ABOUT CODY VANCE PIERCE
Experienced transformational executive marketing leader with repeated success launching and building strong brands, international programs, and pioneering innovations for some of the world’s best-known companies as a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, B2B, and Customer/Franchisee Acquisition. Strong communicator with a people-first management approach that unifies and empowers teams, agencies, and vendors to outperform. Relentless explorer of emerging trends and disruptive technologies, “what’s next” champion respected for willingness to take on any challenge, providing the vision, structure, and leadership to ignight sustainable growth, engagement, and P&L health. As a trusted business partner across functions – Brand Strategy, Retail Promotions, Loyalty/Relationship Marketing, E-Commerce, Digital, Social Media, Creative Development, and Customer/Franchisee Acquisition - I take a people-first management approach that unifies and empowers internal teams, agencies, and vendors to outperform. I have earned a reputation for my willingness to take on any challenge, providing the vision, structure, and leadership to ensure sustainable growth, engagement, and P&L health. EXECUTIVE STRENGTHS MBA with Marketing Focus | Brand Development & Rebranding | Business-Aligned Partnerships | Product Innovation & Modernization | R&D – Product & Service | Growth Marketing | Insights, Analytics & Market Research | Sales Enablement | P&L – Budgets | Loyalty & CRM Programs | Pricing & Promotions | Stakeholder Relations & CommunicationI\'m on LinkedIn to share, learn, and grow. I welcome relevant conversations or direct contact: c••••••••@gmail.com
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