Cody Thomas

About Cody Thomas

Brands choose us when they\'re done with Amazon underperformance. If you qualify…

Experience

1. Sales and Business Development

   Reach Brands

   Jan 2022 — Present

   If you don\'t control your brand on Amazon, someone else will. Reach can help. Reach is a complete and worry-free Amazon management partner that will help your brand, win more market share, grow revenue and give you brand control. Reach does this by improving your brand presence, distribution, sales optimization, and marketplace management. Reach\'s roots are founded in starting and growing category leading brands on Amazon. That expertise puts Reach in a unique position to help your brand grow and dominate a competitive marketplace. Reach gives your brand more control in these areas: Revenue: Reach is a source of revenue and not a cost to your business. If your products are already selling on Amazon we aim for 40-60% revenue growth in 12 months. If you are just getting started, we will on-ramp your brand and products and get to meaningful revenue within 6-8 months. Lower Costs: Selling to Amazon has hidden fees, letting anyone sell your products on Amazon has expensive consequences. Reach will lower your cost to sell on Amazon. Distribution: Clean listings with a single authorized seller gives you greater brand protection. Consequently, restoring MAP pricing, avoiding the need to create Amazon specific offers, and controlling listing content. Reach helps clean up your distribution. Sales Growth: Knowing how to win on Amazon is a skill perfected in doing. Reach has created its own category leading brands on shoestring budgets, with no prior brand recognition. Reach guarantees to grow your sales. Brand Alignment: Your brand identity is your number one asset. Losing control of your brand on Amazon not only affects Amazon sales but affects all sales, in all channels. Consumers look to Amazon for information. Reach is an extension of your brand team on Amazon, Reach\'s success is built on your success.

Education

• Snow College

  Associate's Degree, Business Administration, Management and Operations

  2002 — 2003

• Utah Valley University

  Bachelor of Business Administration (BBA), International Business

  2003 — 2006

• Brigham Young University - Idaho

  Business/Commerce, General

  1998 — 2000

Skills

• Microsoft Office
• Entrepreneurship
• Customer Service
• Team Building
• Public Speaking
• Sales Process
• New Business Development
• Product Marketing
• Business Development
• Salesforce.com
• Start-Ups
• Business Strategy
• Social Media Marketing
• Product Development
• Marketing Strategy
• Strategic Planning
• Marketing
• Market Research
• International Sales
• Sales
• Leadership
• Project Management
• Account Management
• Sales Management