Cody Reid
Senior Field Marketing Specialist @Columbia Sportswear Company
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WORK HISTORY
Senior Field Marketing Specialist @Columbia Sportswear Company
Atlanta, GA, US
Event & Community MarketingOrganize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners. Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness. Wholesale Account EngagementCollaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions. Maintain feedback loop with sales leads to identify trends and surface new account opportunities. Content Development & Social MediaCoordinate product seeding, social collaborations, and content activations to expand brand reach. Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities. Create and manage social content that highlights influencers, events, products, partnerships, and community. Align content strategy with seasonal marketing plans and brand guidelines. Support performance marketing efforts across email, social, and digital platforms. Use analytics and segmentation to optimize campaign performance and generate qualified leads. Cross-Functional CollaborationWork closely with Marketing, Merchants and Sales teams to ensure alignment with business KPIs. Continuously test and refine marketing tactics to improve account sell-thru.
EDUCATION
The University of Alabama
Bachelor of Business science, Marketing
SKILLS
ABOUT CODY REID
Marketing professional with 19+ years of experience in brand campaigns, sponsorships, and strategic partnerships. Proven track record of leading impactful campaigns that drive engagement, strengthen brand presence, and build customer loyalty. Skilled at collaborating across functions to deliver high-visibility initiatives, leveraging innovative marketing solutions and data-driven strategies to achieve measurable business results. Passionate about connecting brands with communities through meaningful, results-focused partnerships.
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