Cody Hufft

Manager, Retail Marketing @Sacramento Kings

Sacramento, CA, US

Played a key role in launching the in-house retail operations in August 2023Currently oversee all retail marketing and media for the Sacramento Kings, collaborating across Creative, eCommerce, and Business Intelligence to deliver data-driven strategies that maximize sales and elevate the fan retail experience.Lead go-to-market strategies that blend product marketing with brand storytelling to deliver measurable growth.Develop marketing frameworks and campaigns that drive customer retention, acquisition and brand loyalty.Oversee full-funnel social media strategy balancing organic content with paid campaigns to drive growth.

Louisiana State University

Bachelor's degree, Sport Administration with a concentration in Commerce

Jesuit High School of New Orleans

High School