Cody Daniels
Manager, Media Planning & Strategy @Academy Sports + Outdoors
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WORK HISTORY
Manager, Media Planning & Strategy @Academy Sports + Outdoors
EDUCATION
Texas A&M University
Bachelor's degree, Sports Management
SKILLS
ABOUT CODY DANIELS
With over 12 years at Academy Sports & Outdoors, I have progressed from foundational roles in replenishment and accounting to leading high-stakes media strategy. I currently manage Tier 1 campaigns with budgets up to $10M and oversee major sports partnerships with the Dallas Mavericks, SEC Network, and Playfly Sports. My experience includes launching a $2.5M Hispanic Marketing Initiative and leading company-wide NIL programs to connect brands with diverse, passionate audiences.My career is defined by bridging the gap between fan engagement and retail growth through strategic storytelling across platforms like YouTube, Hulu, and Univision. I specialize in translating complex audience dynamics into measurable results that drive both brand loyalty and revenue.
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