Cody Bannon

Digital Marketing Manager - Rewards @Bank of America

Phoenix, AZ, US
EMAILS
c••••••••@bofa.com
MOBILE NUMBERS
+14•••••••66

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WORK HISTORY

Sep 2024 — Present

Digital Marketing Manager - Rewards @Bank of America

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Phoenix, AZ, US

EDUCATION

2019 — 2021

W. P. Carey School of Business – Arizona State University

Master of Business Administration - MBA, Marketing, Consulting

2015 — 2018

American Public University System

Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services

ABOUT CODY BANNON

I am a resourceful, creative, and driven professional with a seasoned marketing background, a history of facilitating commercially successful product launches, and a talent for aligning teams around common goals. I combine over seven years’ experience providing marketing leadership, vision, and strategic direction for multiple high-profile organizations; leveraging research-backed insights and competitive intelligence to drive significant and sustainable business growth; leading a suite of marketing initiatives to build brand awareness and drive product adoption; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization. I am an agile thinker who is highly adaptable and quick on his feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in his team. I have the ability, expertise, and coaching skills to drive my team to success. Key Skills Strategy Formulation & Execution Product Launch & Commercialization Go-to-Market Strategies Product Marketing Cross-Functional Collaboration Brand Messaging & Positioning Project Management & Oversight Team Leadership & Development Top-Tier Communication Skills Training & Coaching Sales Enablement

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