Codrin Coroama

About Codrin Coroama

I work at the intersection of strategy, brand, and commercial execution, helping organizations grow coherently and sustainably.With dual US & European citizenship and experience across the United States, the United Kingdom, Italy, and Romania, I have developed a \"think global, act local\" mindset, balancing broad strategic vision with respect to local context.At Natuzzi, I have contributed to brand strategy, retail and wholesale development, and market expansion within a dual-brand, multi-channel distribution environment, delivering commercial performance while maintaining governance and long-term brand integrity.Fluent in English, Italian, German, and Romanian, I have received recognition from the Home Furnishings Association (HFA) and hold professional credentials from Cambridge ESOL and Cisco.I am passionate about collaborating on brand-led growth, commercial strategy, market development, and leadership in complex, evolving organizations.

Experience

1. Chief Wholesale Officer

   Natuzzi

   Aug 2023 — Present

   I lead Natuzzi’s wholesale business across multiple international markets, overseeing global strategy, go-to-market concepts, and client development for the dual-brand, multi-channel network. My focus is on driving commercial growth, brand integrity, and sustainable market expansion in collaboration with regional teams.Key responsibilities & initiatives:• Shape and execute dual-brand wholesale strategies, fostering synergy between Natuzzi Italia and Natuzzi Editions while improving channel performance.• Lead cross-regional teams and market programs, aligning global strategy with local execution to strengthen client engagement and revenue growth.• Oversee 700+ dealers and points of sale, ensuring consistent brand standards, merchandising excellence, and operational effectiveness.• Drive commercial performance initiatives, including pricing, margin optimization, and cross-category total-look selling, supporting measurable business results.• Implement training and knowledge programs to enhance team capabilities, elevate customer experience, and ensure consistent execution of brand-led initiatives.• Established structured commercial planning frameworks, enabling regional teams to execute growth initiatives efficiently with measurable outcomes.• Monitor market intelligence, competitor activity, and customer insights to guide strategic decisions, optimize portfolio performance, and identify expansion opportunities.

Education

• Calistrat Hogas National College

  Foreign Languages, Literatures, and Linguistics

  2006 — 2010

Skills

• Computer Network Operations
• Microsoft Word
• Team Leadership
• IT Management
• Advertising
• International Sales
• Computer Hardware
• Retail Sales
• Custom Furniture
• Microsoft Office
• Sales
• Troubleshooting
• Business Transformation
• Sales Operations
• Customer Service
• Software Documentation
• Retail Marketing
• Strategic Planning
• Social Media
• Upholstery
• System Migration
• Marketing Strategy
• Sharepoint
• Training
• Active Directory
• Hardware
• Social Media Marketing
• Time Management
• Technical Support
• Teamwork
• Team Management
• Networking
• Windows 7
• System Deployment
• Fine Furniture
• Management
• Project Management
• Sales Management
• Software Installation
• Interior Design