Codi Peterson

About Codi Peterson

At LifeSeasons, I lead a high-performing marketing team focused on sustainable growth in DTC and Amazon. Over the last four years, we’ve scaled consumer revenue from $6M to $28M annually by building and optimizing full-funnel campaigns across digital, direct mail, and linear TV.Some highlights from our work- Built multiple profitable direct mail programs from scratch (5M+ pieces mailed)- Scaled linear TV campaigns that acquired over new customers- Led development of a marketing analytics database consolidating 5+ years of performance data- Increased year-over-year profitability by $10M- Managed agency partners across web, digital, direct mail, and TV- Launched new websites and developed forecasting models to support executive planning- Supported CEO in investor and board communications related to marketing performanceCurrently focused on building out a team capable of launching high-performing digital and CTV campaigns. I still have a lot to learn, but I’ve come to trust that strong outcomes come from a strong team—and I’m lucky to work with one.

Experience

1. Vice President Marketing

   Lifeseasons

   Jan 2022 — Present · Utah County, UT, US

   Spearheaded a high-performing marketing team at LifeSeasons, driving sustainable growth in DTC and Amazon channels. • Increased annual consumer revenue from $6M to $28M through full-funnel campaign optimization across various channels.

Education

• Brigham Young University

  Bachelor’s Degree, Economics

  2010

Skills

• Teaching
• Public Speaking
• Strategy
• People Skills
• Teamwork
• Customer Service
• Strategic Planning
• Spanish
• Leadership Development
• Project Management
• Process Improvement
• Business Process Improvement
• Training
• Leadership
• Microsoft Office
• Social Media
• Troubleshooting
• Team Building
• Management
• Portuguese (Intermediate)
• Team Leadership
• Data Analysis
• Cultural Awareness