Coco Henriette Hannemann
Company Owner @Floox
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WORK HISTORY
Company Owner @Floox
Stuttgart, DE
The FLOOX is a creative workshop and experience platform with a mission to empower artists through art, design, interior, and beauty workshops secured capital from investorsSuccessfully acquired over B2C customersEstablished B2B retail partnerships with renowned fashion and lifestyle brands such as Westwing, Marc’o’Polo, Lillet, Rituals, and BreuningerOrganized more than 300 offline events with artists and retail brandsBuilt an artist network of over 400 artists in GermanyParticipated in Start-Up Fellowships FemVisible in collaboration with Meta and Media Lab Bayern Fellowship
EDUCATION
Werner-Heisenberg-Gymnasium Göppingen
Abitur (A-Levels)
Technical University of Munich
Master of Business Administration - MBA, EMBA Innovation & Business Creation
Hochschule Neu-Ulm
Bachelor's degree, Information Management and Corporate Communications
ABOUT COCO HENRIETTE HANNEMANN
Imagine a good friend invites you to brunch 🥞You\'ve been looking forward to it all week. When you arrive, she greets you warmly at the door. You step into her beautifully decorated home, where the table is carefully set. The atmosphere is warm and inviting.On your way home, you’re already thinking:\"How can I say thank you? How can I return the favor?\"And now, think about your brand.What if your store could create that same homely feeling? What if it was more than just a marketplace?What if you use it to stand out from online competitors and build customer relationships that no other brand can ever match? Real, personal connections, emotional moments, and lasting memories?Well, you can …Countless studies clearly show that emotional brand experiences bring significant advantages: 5x more effective than traditional advertising 20-40% higher customer satisfaction 140% increase in salesOur Brand Activations will turn your brand values.For that we will …1) Create your unique event concept based on your values & audience. 2) Find the perfect artist to match your brand voice & concept.3) Manage the entire event and even capture content on the spot.4) Report KPIs & feedback to you.In the past 4 years, we have …🫂 Welcomed over happy participants.🫂 Built a network of 400+ artists.🫂 Organized 350+ brand activations.For amazing brands like Lillet, Breuninger, Marc O’Polo, Rituals, and more.Made by Artists, Loved by Customers.
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