Susan Cockrell

About Susan Cockrell

I lead content and community strategy for Microsoft’s Insider program, helping millions of early adopters explore what’s next in Microsoft 365. That includes creating messaging for new Copilot features, building excitement around AI innovation, and making sure the value of these tools is communicated in a clear, relatable, and actionable way.As a Copilot Champion and Microsoft 365 Insider lead, I work closely with engineering, marketing, and design teams to translate technical breakthroughs into real-world benefits. I create social media campaigns, write blog posts, guide product storytelling, and shape how we talk about AI across platforms. I’m deeply invested in making AI accessible, understandable, and worth using.Over my 20 years at Microsoft, I’ve contributed across Xbox, Microsoft Advertising and now Microsoft 365. My roles have included product marketing, sales enablement, social engagement, and executive comms. No matter the title, my focus has always been solving problems through clear communication and inclusive storytelling.I specialize in- AI and Copilot messaging strategy - Product release communications and social campaign development - Sales enablement and lifecycle content - Executive-ready PowerPoint creation - Cross-functional collaboration and stakeholder alignmentBeyond my day job, I lead a Microsoft women\'s D&I group of over women and allies, co-president my daughter’s middle school PTA, and serve as a Precinct Committee Officer and Secretary of Washington State\'s 48th LD Democrats. I bring curiosity, clarity, and strong coffee to everything I do. I\'m an ENFP and a Libra. And yes, I will absolutely make a PowerPoint about it.

Experience

1. Senior Program Manager, Microsoft 365 Insider

   Microsoft

   Jan 2018 — Present · Redmond, WA, US

   I\'m driving strategic engagement with our Office Insider Community across all of our social platforms. By working closely with millions of Office fans, influencers and evangelists, I\'m helping them share, learn and achieve more with Office and at the same time providing user feedback for feature influence to build stronger experiences for Office customers.

Education

• Smith College

  BA, Economics/Government

  1995 — 1999

• UW Foster School of Business

  MBA, Marketing

  2001 — 2003

• University of Washington

  Certificate in Software Product Mgmt, Software Product Management

Skills

• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Communications
• Management
• Strategic Partnerships
• Product Management
• Product Marketing
• Marketing
• Advertising
• Behavioral Targeting
• Project Management
• Integrated Marketing
• Market Research
• Online Advertising
• Positioning
• Analytics
• Bing Ads
• Account Management
• Ad Serving
• Digital Strategy
• Marketing Management
• Email Marketing
• Go-to-Market Strategy
• Strategy
• Digital Marketing