Ty Cobb
- Role
- Vice President - Marketing at Wells Fargo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
Experience
Vice President - Marketing
Aug 2021 — Present · Irving, TX, US
Launching a consumer and dealer marketing competency for Wells Fargo Auto by creating and delivering transformational experiences that help customers gain access to credit. • Ideate, build, and deliver customer-centric, digital-first marketing that enables Wells Fargo Auto to grow our consumer footprint. • Use customer, market, and competitive insights to develop strategic marketing analyses and communicate them broadly to influence organizational understanding and buy-in. • Develop high-impact, integrated marketing campaigns from concept through launch and monitoring, including strategy development, testing plan, creative collaboration, stakeholder communications, approval management, and in-market tracking.
Education
Southern Illinois University, Carbondale
Bachelor's Degree, Marketing
Southern Methodist University
Master of Business Administration - MBA, Marketing
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