Cathleen Obanion

Strategic Marketing Leader | Driving Go-to-Market Strategies, Customer Growth & Brand Differentiation Across B2C & B2B | Lowe’s | MBA

Role: Marketing Manager - Products and Programs at Lowe's Companies, Inc.
Location: Houston, TX, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Cathleen Obanion

I’m a strategic marketing leader known for turning complex business goals into clear…

Experience

Marketing Manager - Products and Programs
Lowe's Companies, Inc.
Sep 2020 — Present
At Lowe’s Pro Supply, I spearheaded the development of customer engagement and retention strategies tailored for the Residential Property Management segment. My role involved leading a dynamic marketing team to drive MRO sales and profitability while crafting innovative campaigns that addressed business challenges. Collaborating with various teams, I focused on enhancing brand visibility and identifying growth opportunities within the organization.

Education

Washington University in St. Louis
Bachelors of Science and Business Administration
University of Texas at Dallas - Naveen Jindal School of Management
Master of Business Administration (M.B.A.)
University of Texas at Dallas - Naveen Jindal School of Management
Masters of Science

Skills

Team Building
Management
Budgets
Direct Mail
Business Planning
Market Planning
Marketing Research
Marketing Communications
Analysis
Strategic Planning
New Product Roll Out
Business Intelligence
Social Media Marketing
Cross-Functional Team Leadership
Fundraising
Competitive Intelligence
Marketing Strategy
Customer Insight
Marketing for Small Business
Analytics
Public Relations
Business Strategy
Consumer Insight
Segmentation
Merchandising
Strategic Partnerships
Strategic Communications
Event Management
Corporate Branding
Advertising
Small Business Marketing
Program Management
Business Process Improvement
Training
Vendor Management
Competitive Analysis
Contract Negotiation
Start-Ups
Creative Direction
Budgeting

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