Jenine Hathaway

About Jenine Hathaway

I am a versatile marketing executive with over 15 years of success crafting and executing…

Experience

1. Head of Digital Marketing & Growth

   Mountville

   Jun 2022 — Present · Atlanta, GA, US

   As founder and head of digital marketing for Fairy Tales Only, I built and scaled a thriving digital platform designed to foster a safe, engaging, and supportive online community. I lead all aspects of digital strategy, from social media growth and SEO optimization to strategic partnerships and community-building initiatives, directly contributing to audience expansion and brand visibility. Key Contributions:Increased online community engagement by 30% by launching targeted social media campaigns, innovative digital content, and personalized user experiences.Boosted organic website traffic and improved user retention by implementing data-driven content strategies, SEO optimization, and automated marketing campaigns.Established global partnerships that significantly expanded brand reach and visibility, fostering community growth and brand advocacy.Launched and managed all digital marketing operations, including analytics, paid media, influencer collaboration, and user engagement, resulting in measurable platform growth.Specialties: Digital Marketing Strategy, Community Growth, SEO/SEM, Social Media Marketing, Strategic Partnerships, Content Strategy, Analytics & Data-Driven Decisions, Marketing Automation, Audience Development

Education

• Fayetteville State University

  Bachelor of Applied Science (B.A.Sc.), Business Administration and Management, General

  2002 — 2006

• Full Sail University

  Master of Arts (MA), Public Relations

  2013 — 2014

• Full Sail University

  Master of Arts (M.A.), New Media Journalism

  2012 — 2013

Skills

• Social Media
• SEO
• Google Analytics
• Google Adwords
• Video Marketing
• Journalism
• Web Design
• Sales
• Home Based Business
• Small Business
• Marketing
• Customer Service
• Supplements
• Online Advertising
• Social Media Marketing
• Social Networking
• New Media
• Leasing
• Contract Negotiation
• Marketing Research
• Advertising
• Entrepreneurship
• Microsoft Excel
• Leadership
• Email Marketing
• Public Speaking
• Blogging
• Sales Management
• Management
• Marketing Strategy
• Online Marketing
• Event Planning
• Customer Retention
• Sales Operations
• Web Marketing
• Time Management
• Public Relations
• Marketing Communications
• Youtube
• Strategy