Faizaan Mohammad
Omnichannel Sport Advisor @Decathlon
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WORK HISTORY
Omnichannel Sport Advisor @Decathlon
London, GB
Contributing to performance in a high-volume retail environment (£400K-£500K+ monthly revenue) through customer engagement and sales execution.• Driving category growth across sports departments through tailored product recommendations and customer insight.• Recognised as a top performer after achieving the most in kiosk orders within first month, supporting digital and omnichannel sales.• Enhancing average basket value and conversion rates through upselling and cross-selling strategies.• Supporting high transaction volumes (29K-30K+ monthly units), contributing to overall store performance.• Using real-time customer interactions to understand purchasing behaviour and influence buying decisions.• Developing a strong understanding of how customer behaviour, pricing, and product positioning impact commercial performance.
EDUCATION
GEMS Education
High School Diploma, Business/Commerce
Heriot-Watt University
Master of Arts - MA, Business Management and Marketing
Loughborough University
Master of Science - MSc, Sport Management
ABOUT FAIZAAN MOHAMMAD
Distinction and award-winning MSc Sport Management graduate from Loughborough University, with 8 years of experience in the sports industry. My roles in sports marketing and football coaching have developed my skills in strategic marketing, brand management, and driving growth for sports organisations.I also hold an MA in Business Management from Heriot-Watt University and certifications in Sports, Digital, and Retail Marketing, along with a FA Level 2 (UEFA C equivalent) Football Coaching license.I have contributed to projects that increased visibility, engagement, and performance for sports organisations by developing and executing marketing campaigns, building strong athlete and team relationships, and leveraging data-driven insights for measurable results.I am actively seeking roles in sports marketing and brand management to apply my skills in driving innovation and success for leading sports brands.Let’s connect to discuss industry trends and opportunities!
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