Can Yiğit
Marketing and Business Development Manager @Banner Engineering
Signup · Get unlimited contacts
WORK HISTORY
Marketing and Business Development Manager @Banner Engineering
Istanbul, TR
Strategic and technical leader responsible for aligning marketing, business development, and product strategies to drive growth in industrial automation markets- Increased brand visibility and lead quality through integrated marketing campaigns and optimized SFDC workflows- Developed and implemented go-to-market plans for new and existing products, including sales training, pricing strategies, and competitive positioning- Led trade show strategy and execution, introducing new demo concepts, booth designs, and budget-controlled event operations- Built sales enablement tools such as how-to-sell guides, industry-specific materials, and customer-facing content to improve field team efficiency- Managed CRM dashboards and reporting to ensure accurate lead tracking and performance insights- Identified and developed strategic partnerships with integrators and solution providers, expanding reach into new markets- Conducted market research and competitor analysis to uncover new opportunities and refine product narratives.
EDUCATION
Marmara University
Management and Organisation
Yıldız Teknik Üniversitesi
Bachelor of Engineering - BE, Electrical and Electronics Engineering
ABOUT CAN YIĞIT
Engineer-turned-business leader with over a decade of experience transforming complex technical solutions into clear commercial value. Proven success in developing go-to-market strategies, managing large-scale automation projects, and leading cross-functional teams from concept to customer adoption.Combines deep technical expertise with strategic marketing insight to position products effectively, drive customer engagement, and open new market opportunities. Passionate about building partnerships, shaping product narratives, and turning engineering excellence into measurable business growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.