Chris Nowling

Experience

1. Group Marketing Manager

   Adobe

   Dec 2022 — Present · Spokane, WA, US

   Oversaw the evolution of the internal marketing attribution model, an measurement system that improved flexibility in cookieless measurement as well as the breadth of measurable channels Organized development of new features and increased data quality for the FOMO model, leading to improvements in utility for Media teams as well as increased accuracy in channel performance measurement Educated cross-functional teams on attribution use cases and interpretation, providing general guidelines as well as insights into specific performance scenarios and alignment with other strategic KPIs Facilitated the building of tools & dashboards that leverage attribution data to inform media investment decisions Led Applied Analytics for Acrobat demand conversion media, providing weekly performance updates as well as deep-dive analyses and tools to increase the depth of understanding of marketing performance across channels and regions

Education

• UCLA Anderson School of Management

  Master of Business Administration (MBA)

  2012 — 2014

• Brigham Young University

  BS

  2002 — 2008

Skills

• Technical Project Leadership
• Online Lead Generation
• Online Advertising
• Web Analytics
• Marketing Strategy
• Strategic Partnerships
• Affiliate Management
• Business Analytics
• Marketing Communications
• Communication Skills
• Project Coordination
• Cross-Functional Coordination
• Digital Marketing
• Marketing Management
• Writing
• SEO
• Lead Generation
• Affiliate Marketing
• Ppc
• Email Marketing
• Omniture
• Conversion Optimization
• Google Analytics
• Analytics
• Sem