Nicole Friese

About Nicole Friese

From retargeted social ads, to PPC drip campaigns, to creative content strategy and all…

Experience

1. Field Marketing Manager

   Pearson

   May 2024 — Present

   As a Field Marketing Manager, I bring energy, creativity, and strategy to every campaign I touch. I specialize in crafting compelling marketing experiences, from ideation to execution, that resonate with audiences and drive measurable results.My day-to-day includes building and launching regional campaigns, optimizing the marketing funnel, and mapping out the user journey to ensure every touchpoint feels intentional and impactful. I thrive on collaboration, whether it’s aligning with sales, working cross-functionally, or teaming up with other marketing masterminds. Tools like Eloqua and Google Analytics are my playgrounds, and I’m always looking for ways to streamline processes and boost performance.Some of my proudest accomplishments has been launching three industry-recognized certification exams in partnership with Pearson, a global leader in education and workforce development. These include- Agriscience Foundations- World Association of Master Chefs: Culinary Foundations- Medical Administrative AssistantEach launch was backed by a strategic campaign I built from the ground up: tailored messaging, targeted outreach, and funnel optimization that connected learners with life-changing credentials.I get genuinely excited about education and helping others grow their careers through certification. It’s incredibly rewarding to know that the work I do helps people take meaningful steps toward their professional goals.I believe in being dependable, strategic, and fun! I bring that mindset to every project, meeting, and challenge.