Joe Gonzalez
Project Manager Developer @The Guitar Center Company
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WORK HISTORY
Project Manager Developer @The Guitar Center Company
Westlake Village, CA, US
Designed UI/UX checkout pages and kiosks, enhancing customer engagement by 25% with visually compelling elements aligned to brand marketing.•Led team of 10+ developers/designers in creating operational web guides, establishing workflows that improved nationwide store efficiency.• Collaborated cross-functionally with sales/marketing to develop creative toolkits, ensuring consistency across digital/in-store assets for music/entertainment retail.• Mentored junior staff on design best practices, fostering innovation under tight deadlines—transferable to gaming campaign production.• Created developments expanding to Latin America/Europe/Asia markets, boosting global sales potential.• Executed POS iPhone checkout system fixes and training, simplifying user experiences in fast-paced environments.
EDUCATION
Florida International University
Bachelor of Arts (B.A.), Commercial and Advertising Art
Miami Dade College
Associate of Arts (AA), Graphic Design/Web Design , Motion Graphics/Video
Florida International University
Bachelor's degree, Marketing
SKILLS
ABOUT JOE GONZALEZ
Dynamic creative leader with 20+ years in marketing, entertainment, and digital campaigns for Fortune 500 brands including Game Show Network, Apple Beats by Dre, and Steven Spielberg\'s USC Shoah Foundation. Expertise in art direction, UI/UX design, video production, and 360° campaigns driving massive engagement (e.g, 20M new viewers at GSN). Proven in leading cross-functional teams for high-stakes launches, visual storytelling, and player/audience resonance. Passionate gamer eager to craft authentic marketing as Senior Marketing Creative Director at Riot Games, delivering innovative content that captivates global communities.KEY ACCOMPLISHMENTS:•Strategized, Branded, Designed and Marketed for major brands and companies including Steven Spielberg, Apple, For Eyes Optical, Univision, Cadillac, Macys, Fortune International Realty, Heineken, Motorola, Metro PCS, Metro One, Majestic Properties, Perry Ellis, Ocean Drive Magazine, Bacardi, Biscayne Times and local and national businesses in Los Angeles, Miami, and New York.•Drove accuracy within an organization through time management skills•Successfully built rapport and developed long-term client relationships •Effectively managed client sales and service relationships•Ability to maintain high energy while managing multiple tasks and yielding projective results
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