Craig Sherwood

About Craig Sherwood

I serve as Senior Vice President and Chief Development Officer at The Joint Chiropractic (NASDAQ: JYNT), a health and wellness franchise and the nation\'s largest provider of chiropractic care with nearly locations. In my role, I am responsible for franchise development, real estate strategy, and design and construction optimization as the brand accelerates growth and prepares for international expansion.I am passionate about responsible franchise growth, working with franchisees to help them grow businesses worth owning, and providing services through The Joint that change people’s lives. Over the past two decades, I have led franchise development for global brands across the QSR, fitness, and health and wellness industries. My work focuses on building scalable franchise development platforms that integrate franchise sales, real estate development, site selection, and construction management into a disciplined engine for multi-unit growth and long-term brand equity.My experience includes:• Global franchise development across 29 countries and 6 continents• Franchise development strategy focused on recruiting high-quality multi-unit franchise operators• Real estate portfolio scaling, market planning, and site selection strategy• Prototype design optimization and development timeline reduction• Franchisee onboarding, development support systems, and cycle-time acceleration• Licensing partnerships and brand monetization initiativesReach out at c••••••••@thejoint.com for more information about franchise opportunities at The Joint Chiropractic.Contact Information:Craig Sherwood Scottsdale,

Experience

1. SVP & Chief Development Officer

   The Joint Chiropractic

   Mar 2026 — Present · Scottsdale, AZ, US

Education

• St. Lawrence University

  B.A., Government

  1984 — 1988

• Mitchell Hamline School of Law

  J.D., Law

  2000 — 2003

Skills

• Food
• Conflict Management
• Multi-Unit
• Team Building
• Management
• New Business Development
• Contract Negotiation
• Leadership
• Franchising
• Food & Beverage
• Contract Negotiations
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Restaurants
• Franchise Consulting
• Sales
• Restaurant Management
• Account Management
• Consensus Building
• P&L