Kevin Snyder
Global Chief Marketing, Communication, & Brand Officer | Communications Leader | Award-Winning Expertise | Strategic Solutions Focused | Innovator | Propelling Growth
- Role
- SVP, Chief Marketing, Communications & Brand Officer at Nicklaus Children's Health System
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Kevin Snyder
LEADING AND ARTICULATING VISION FOR SHORT- AND LONG-TERM IMPACT High energy, courageous senior marketing executive with 20+ years of proven experience developing and leading award-winning teams to define and deliver differentiated brand experiences that grow market share and build customer loyalty. Strategic leader with rapid success in maximizing diverse individual, cross-functional team and agency strengths. Champion, change agent, and trailblazer bringing innovative and customer-focused techniques to business opportunities. My approach to marketing:\"To be where the world is going…”I am an Award-winning, purpose-driven Senior Marketing/Communications Executive who conceptualizes and drives highly successful strategies to build competitive strength within healthcare, for-profit/not-for-profit, and consumer product environments. Throughout my career I have been balancing lifelong intellectual curiosity and creativity with traditional and digital marketing philosophies to reflect the voice of the customer, C-suite, and internal and external stakeholders. I have extensive experience embracing challenges and opportunities to drive growth, heighten the customer experience, increase engagement, and bolster corporate image, reputation, and brand identity. I’m respected for the natural ability to build relationships, establish trust, encourage collaboration, and gain buy-in for a shared vision. Skilled at building and aligning teams from diverse backgrounds for the common good.Specialties include: Branding: Achieved iconic brand status | Public Affairs: Secured voter backing for $150M sales tax initiative | Crisis Management: Overcame a myriad of pandemic-related issues | Strategic Planning | Tactical Planning | Strategic Communications | P&L | Marketing | Brand Development | Brand Architecture | Revenue Growth | Business Growth | Consumer Experience | Market Optimization | Market Research | Data Analytics | Social Media | Digital Marketing | Web Management | Content Development | Customer Relationship Management | External Affairs | Crisis & Risk Management | Corporate Communications | Media Relations | Alliance Management | Philanthropy | Donor Relations | Board of Directors Interface | Performance Management | DEI | Team Building | Leadership | Mentoring | Coaching
Experience
SVP, Chief Marketing, Communications & Brand Officer
Nicklaus Children's Health System
Jan 2023 — Present · Miami, FL, US
Visionary leader who is helping grow revenue through brand awareness, service and product marketing. Specialize in digital and traditional integrated marketing campaigns and consumer insights studies as well as data analytics-garnered 70% of the pediatric market share-Helped health system surpass $1b in total revenue during first year and on target to reach $1.2b in year two-Unaided awareness grew 12% in two years after introducing evidence-based marketing model that defined and enhanced master brand awareness, equity and affinity.
Education
MIT Sloan Executive Education
Certification, Advanced Finance Planning
2019 — 2019
University of Phoenix
Master of Arts , Business Administration, Management
2000 — 2002
Society for Health Care Strategy & Market Development (SHSMD)
Certification, Strategic Planning
2017 — 2017
University of Oklahoma
Bachelor of Arts - BA, Mass Communications / Electronic Journalism
1990 — 1993
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