Cathleen Jacobson
Media | Digital Marketing | Ecommerce
- Role
- Vice President Media at TruStage
- Location
- Franklin, WI, US
- LinkedIn followers
- 500 followers
About Cathleen Jacobson
Senior marketing leader with an extensive background featuring proven successes in omni-channel marketing, customer relationship management, cardholder loyalty programs, and media strategy / buying. Empowering team-builder, leveraging business acumen to drive results, growing stakeholder consensus, and sustaining high performance in continuously evolving media landscape.
Experience
Vice President Media
Jun 2024 — Present
Education
University of Wisconsin-Whitewater
BBA, Marketing
Northeastern Illinois University
MBA, Marketing
Skills
- Market Planning
- Web Analytics
- Sem
- Integrated Marketing
- Multi-Channel Marketing
- Product Marketing
- B2b Marketing
- Digital Marketing
- Marketing Communications
- Creative Strategy
- Leadership
- Digital Strategy
- Competitive Analysis
- Contract Negotiation
- Customer Retention
- Customer Insight
- Strategy
- SEO
- P&L Management
- Analytics
- Brand Management
- Marketing Strategy
- Fashion
- Strategic Partnerships
- Negotiation
- Marketing Management
- Crm
- Google Adwords
- Ppc
- Media Buying
- Affiliate Marketing
- Database Marketing
- Marketing
- Online Advertising
- Customer Acquisition
- Online Marketing
- Market Research
- Advertising
- Budgets
- Direct Mail
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