Clara Mello

About Clara Mello

Hi, I’m Clara! I’m a creative at heart, a digital storyteller, and someone who believes in the power of design and communication to connect people across cultures. I was born in Brazil, moved to London for middle school, and then to Washington, D.C. for high school—an experience that shaped my global perspective and made me fluent in Portuguese and Spanish. This perspective is at the heart of everything I do. Now, I’m a recent graduate UNC-Chapel Hill’s Hussman School of Journalism and Media, where I studied journalism with a focus on digital storytelling. I’ve also pursued minors in data science (to strengthen my coding skills) and art history (because in another life, I’d love to be an artist). My passion lies at the intersection of journalism, digital strategy, and design. I’ve taken courses in web design, UX/UI, and digital marketing, and I’ve worked on two award-winning multimedia projects. One of them, Isla de Fuerza, took me to Puerto Rico, where I helped tell the stories of communities rebuilding after natural disasters—earning second place in the Hearst Journalism Awards for Digital News/Enterprise–Team. Another project won Gold in Multimedia: Online Storytelling from College Photographer of the Year. Beyond journalism, I’ve worked as a marketing intern for a language immersion school, where I helped redesign their digital strategy, and I’m currently an editorial intern at rAVe [PUBS], learning the ins and outs of the AV industry while refining my writing. At the core of everything I do is a drive to tell stories that connect people. Whether through writing, design, or digital strategy, I want to help bridge cultures, amplify voices, and make information more accessible. Let’s connect, I’d love to hear your story too!

Experience

1. Marketing Director

   Brasa - Brazilian Student Association

   Jul 2022 — Present · Chapel Hill, NC, US

   Conceptualized and designed visually engaging social media postsPlanned, advertised, and executed events, while keeping an eye on marketing goals

Education

• UNC Hussman School of Journalism and Media

  Bachelor of Arts - BA, Journalism

• Copenhagen Business School

  Master of Science - MS, Busi­ness Ad­min­is­tra­tion and Di­git­al Busi­ness

• The University of North Carolina at Chapel Hill

  Bachelor of Arts - BA, Media and Journalism, minors in Data Science and Art History

  2021 — 2025