Christine Dykstra

About Christine Dykstra

I am a global B2B SaaS marketing executive with 15+ years of experience building scalable, revenue-producing marketing organizations in PE-backed, acquired, and high-growth technology companies. My career has been centered on turning marketing into a predictable growth engine—aligning brand strategy, spend, and execution to pipeline velocity, customer expansion, and enterprise value creation. I have led global marketing functions across multiple growth stages, from brand repositioning and market entry to acceleration and acquisition readiness.In my current role as VP of Global Marketing at Everseen, I own global strategy, planning, and budget for an enterprise AI SaaS platform serving retail and supply chain markets. I built and scaled a global team while delivering measurable impact: 4x funnel growth driven by integrated ABM and executive-level events, a 38% increase in customer growth, and a 40% lift in ICP engagement. I led a full brand refresh and demand engine that increased web traffic by nearly 50% and materially elevated market visibility—supporting a successful $75M Series A raise and expansion into new geographies. Every initiative was tied to KPIs, pipeline contribution, and ROI discipline. My experience spans complex enterprise sales cycles, multi-product portfolios, and global buyer personas. My leadership approach is pragmatic, metrics-driven, and built for PE environments. I focus on building strong teams, aligning tightly with sales and product, and deploying capital efficiently to accelerate growth. I view marketing as a lever for value creation—not just brand building—and I am most effective when tasked with improving pipeline quality, increasing revenue efficiency, strengthening market position, and preparing the business for its next stage of growth or exit.A strategic, innovative and focused B2B marketing professional with proven results. Experienced in global technology marketing including, end-to-end campaign management, content development, ABM, digital marketing, communications and event management with metrics that build pipe and drive revenue. I like to bring fun, energy, creativity and professionalism to every aspect of a project.

Experience

1. Vice President of Global Marketing

   Everseen

   Jul 2022 — Present

   Market Everseen as a leader in Computer vision AI solutions for retail and supply chain. Manage the annual marketing strategy, programs, budget and a global team of marketing professionals. Develop integrated multi-touch ABM campaigns to build brand and pipeline that align with annual OKRs and KPIs.

Education

• Lourdes University

  BBA, Business/Corporate Communications

• University of Michigan

  Master of Public Administration - MPA Studies

• University of Miami

  Certification, Patient Advocacy

Skills

• Lead Generation
• Marketing Management
• Competitive Analysis
• Marketing Communications
• Crm
• Strategy
• Marketing
• Marketing Strategy
• Sales Operations
• Saas
• Leadership
• Online Marketing
• Field Marketing
• Management
• Event Management
• Product Launch
• Sales
• Solution Selling
• Trade Shows
• Enterprise Software
• Sales Process
• Direct Marketing
• Sales Management
• Channel Partners
• Sales Enablement
• Program Management
• Go-to-Market Strategy
• Product Marketing
• Strategic Partnerships
• Salesforce.com
• Demand Generation
• Market Planning
• Customer Relationship Management (Crm)
• Software as a Service (Saas)
• Social Media Marketing
• Digital Marketing
• Digital Strategy
• Email Marketing