Chris Dimarco

Merchandising Manager - Hardgoods, Bags & Anon Optics @Burton Snowboards

Set 5-year merchandising strategy to grow Americas Hardgoods & Anon Optics business 30%. • Oversee product assortment and segmentation plans of Burton.com, 14 Burton Flagship stores, and over 400 retail partners to ensure market appropriate product representation. • Created comprehensive Minimum Advertised Price (MAP) policy to guarantee premium product positioning while being cognizant of necessary discounting schedules of different SKUs. • Transformed baseline forecast planning process to a bottom-up plan inclusive of DTC and wholesale channels. • Produced or presented in over 40 Product Detail Page videos featured on Burton.com • Guided weekly regional Performance Marketing strategy based on sell through data, inventory and marketplace analysis.