Chris Dimarco
- Role
- Merchandising Manager - Hardgoods, Bags & Anon Optics at Burton Snowboards
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Chris Dimarco
Results-oriented business leader with category management experience leading sustainable…
Experience
Merchandising Manager - Hardgoods, Bags & Anon Optics
Apr 2021 — Present
Set 5-year merchandising strategy to grow Americas Hardgoods & Anon Optics business 30%. • Oversee product assortment and segmentation plans of Burton.com, 14 Burton Flagship stores, and over 400 retail partners to ensure market appropriate product representation. • Created comprehensive Minimum Advertised Price (MAP) policy to guarantee premium product positioning while being cognizant of necessary discounting schedules of different SKUs. • Transformed baseline forecast planning process to a bottom-up plan inclusive of DTC and wholesale channels. • Produced or presented in over 40 Product Detail Page videos featured on Burton.com • Guided weekly regional Performance Marketing strategy based on sell through data, inventory and marketplace analysis.
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