Charles Mason

About Charles Mason

CHARLES MASON BIOGRAPHIC INFORMATIONCEO of Mason, Inc, a cross-discipline brand strategy and marketing communications firm. Mason, Inc. is known for its ability to help clients zero in on their distinctive competencies and formulate authentic and powerful brand platforms. Mason then assists with the delivery of that brand message consistently across all communications – to employees, on the web, through public relations & social media, in all forms of advertising and collateral and through distribution.Mason is also known for its ability to generate customer motivation insights. Mason helps clients “peel back the onion” to fully understand what barriers stand in the way of customer purchase commitment and then devises a plan for overcoming those barriers.Mason Highlights:• Mid-size brand communications firm located near New Haven, Connecticut.• Over 25 years in business.• History of Blue Chip clients.• Respected senior strategists guide brand articulation, research and program planning.• Implementation supported by in-house specialists in website design and other digital services, public relations, socialmedia, advertising, media planning/buying, collateral, etc.Specialties: Healthcare, Insurance/Financial, Sports/Events/Casinos, Business-to-Business, Quick Casual DiningServices: Brand development and communications planning, website design, digital advertising, public relations and social media, print and broadcast development, media planning and buying, event planning and administration, sales promotion.

Experience

1. CEO

   Mason

   Jan 2005 — Present · Bethany, CT, US

   Mason is a digitally integrated advertising and public relations agency. We help clients differentiate themselves and build customer engagement through advertising, public relations, promotions, social media and a commanding web presence.

Education

• American University

  BS, Business Administration

  1962 — 1964

• Cornell University

  Chemical Engineering, English, Philosophy

  1960 — 1962

• The Johns Hopkins University - Carey Business School

  Masters of Administrative Science (80% complete)

  1974 — 1975

Skills

• Strategy
• Brand Development
• Event Planning
• Integrated Marketing
• B2b
• Marketing
• Web Design
• Business Development
• Digital Marketing
• Online Advertising
• Marketing Communications
• Marketing Strategy
• Media Planning
• Social Media
• Email Marketing
• Broadcast
• New Business Development
• Advertising
• Public Relations
• Business-to-Business (B2b)