Christina Cartal
- Role
- Director of Content Strategy at NerdWallet
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Christina Cartal
I\'ve spent my career building highly successful creative teams, creating well-loved…
Experience
Director of Content Strategy
Aug 2015 — Present
As of November 2021, NerdWallet is now traded as NRDS on the NASDAQ exchange Content Strategy is the voice of NerdWallet and plays a key, high-impact role in how we tell our story- Defined NerdWallet\'s voice, brand strategy, and expression- Built the Content Strategy discipline from scratch- Recruited, hired, trained, and lead a highly engaged and talented team of multidisciplinary writers- Designed a culture where Content Strategy is a well-respected discipline that plays an equal role to Design- Oversee a centralized team of content strategists who support brand, product, and marketing initiatives- Highly experienced in leading dynamic teams with success in delivering user-centered, data-driven consumer experiences.
Education
University of California, Santa Cruz
BA, Literature + Sociology
Skills
- Copywriting
- SEO
- Editing
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