Christina Lynchard
Executive Director @The Morel Company
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WORK HISTORY
Executive Director @The Morel Company
EDUCATION
Washington High School
College Prep Certificate
University of Missouri-Columbia
BS BA – Bachelor of Science in Business Administration
ABOUT CHRISTINA LYNCHARD
As Executive Director of Marketing, I lead with a strategy-first mindset, aligning bold creative with measurable results to accelerate growth. With more than a decade of experience across sales, marketing, and program development, over half of that time has been spent in the medical device industry. I specialize in transforming underperforming initiatives into scalable, high-impact programs.From launching national hospital campaigns to modernizing CRM systems, I bring a builder’s mentality to every challenge. I’ve developed medical robotics programs that doubled utilization, led capital sales initiatives that collapsed sales cycles, and executed events that delivered 5-10x ROI, all while keeping customer trust at the center.Core areas of expertise include: •Marketing Strategy & Growth Execution: Driving brand visibility, account acquisition, and market expansion with data-backed planning and creative storytelling. •Cross-Functional Leadership: Aligning sales, clinical, and executive teams to deliver unified go-to-market strategies. •CRM & Process Optimization: Streamlining operations and improving engagement using smart tools—on time, within budget. •Event & Campaign Management: Designing and managing hospital-based and digital campaigns that turn awareness into adoption.I’m passionate about creating work that resonates, whether that means crafting a campaign that breaks through the noise, or building marketing infrastructure that enables long-term scale.If you’re looking to drive smarter marketing, clearer messaging, and real commercial results, let’s connect.
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