Chelsea Lawrence

About Chelsea Lawrence

Communications professional with over a decade of experience in B2B communications and public relations. Highly skilled at developing communications strategies and content for internal and external communication campaigns and news launches that span across journalist outreach and press conferences, major industry events, digital, social and more. I am a self-starter who has the skills to meet deadlines and build strong relationships with stakeholders across functions at large companies at all levels. Strong leadership skills - able to prioritize effectively to accomplish objectives with creativity, enthusiasm and humor.

Experience

1. Senior Public Relations Strategist

   Red Hat

   Apr 2023 — Present · Raleigh, NC, US

   Leads the PR efforts for multiple areas at Red Hat: Hybrid cloud, telecommunications, and edge computing. Shares knowledge of the skill in ways that contribute to the effectiveness of multiple teams and departments. Creates new tools, processes and systems to drive efficiency. Leads high-profile campaigns, and delegates/shares tasks with teammates where appropriate, thus aiding in team growth and alignment in big moments like industry events and major news announcements.Identifies the need for new areas of thought leadership and crafts appropriate strategic materials in support. Builds thought leadership campaigns with global-reuse in mind, and is able to support regional teams and agencies with pitches and topical insight. Maintains a strong roster of internal spokespeople for specific topics as well as a list of close press contacts for rapid outreach when necessary.Recognized as a thought leader/authority among the Communications team in understanding Red Hat\'s business model, products, technologies, values, in culture. Incorporates key concepts into comms strategy and deliverables. Shares Red Hat business knowledge in ways that contribute to the effectiveness of multiple teams/departments/functions.Understands strategic direction of Red Hat and is able to apply this knowledge to strategic PR initiatives and projects.Experience in leading on-site and virtual news conferences for major news moments with companies like Lockheed Martin, Nokia, General Motors and more.

Education

• North Carolina State University

  Bachelor's Degree, Communication, Public Relations

  2010 — 2014

Skills

• Data Analysis
• Wordpress
• Message Development
• Corporate Social Responsibility
• Nonprofits
• Content Management
• Editing
• Social Media
• Spanish
• Press Releases
• Facebook
• Strategic Communications
• Event Planning
• Community Outreach
• Marketing
• Blogging
• Wasp
• Microsoft Office
• Newsletters
• Crisis Communications
• Google Analytics
• Public Relations
• Media Relations
• Web Content Management
• Advertising
• Public Speaking
• Website Development