Carlos López Criado
Head of Telecom Business Development Emea & Ww Strategic Account Planning @Apple
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WORK HISTORY
Head of Telecom Business Development Emea & Ww Strategic Account Planning @Apple
London, GB
Built and institutionalised 200+ strategic account plans—now a global Apple standard.Created new revenue streams in the Telco channel - innovation.Areas of strategic responsibility: Base Management, CRM and Loyalty programs, POS presence strategy.
EDUCATION
Universidad Autónoma de Madrid
Bachelor of Business Administration (BBA)
SKILLS
ABOUT CARLOS LÓPEZ CRIADO
I scale Apple’s carrier channel.As Head of Telecom Business Development for EMEA—and global owner of Apple’s Strategic Account Planning framework—I lead a 7-person team that has:• Authored 200+ account plans now generating.• Opened innovative revenue stream with Carriers.• Develop Base Management and CRM programs in multiple channels.Earlier chapters: BlackBerry (60-country growth blueprint for Africa), Chanel (finance business analytics), Vodafone (market-entry BD). Twenty-five years of turning strategy into revenue across hardware, services and fintech partnerships.Core strengths Telecom GTM · Strategy & Planning · C-Suite Negotiation · P&L Ownership · Cross-functional Leadership · Upsell
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