Clinton Mascarenhas
Marketer
- Role
- Senior Product Marketing Manager at Sunbeam Merchantile Ventures
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Clinton Mascarenhas
Highly experienced marketer with 10+ years of success driving brand growth and achieving…
Experience
Senior Product Marketing Manager
Feb 2025 — Present · Bengaluru, IN
At Sunbeam Ventures, I lead integrated marketing and martech efforts for a diverse portfolio of international FMCG, personal care, and lifestyle brands across D2C, e-commerce, and retail channels.MarTech & Website ManagementSpearheaded the merger and redesign of sunbeamventures.in and.com, consolidating content and creating a unified, user-centric platform. Partnered with internal teams and agencies to launch campaign landing pages, enhance UX, and introduce new booking and product discovery features. Continuously optimize website SEO, improve Core Web Vitals, and drive organic traffic through structured audits and performance tracking.Marketing Strategy & PerformanceDevelop full-funnel marketing strategies to boost product visibility and conversions across Meta, Google, and influencer networks. Build brand narratives for new product launches for owned brands, develop creatives and campaign plans, and drive execution across platforms. Explore innovative marketing partnerships to unlock new consumer touchpoints.E-commerce & Content OptimizationLead product listing optimization across marketplaces and our D2C platform. Drive catalog accuracy, categorization, and rich content development—ranging from SEO-optimized titles and descriptions to blog content that boosts discovery. Focus on improving product discoverability, reducing marketplace commission dependency, and enhancing the brand\'s online shelf.Cross-Functional & Stakeholder ManagementWork closely with sales, design, and operations teams to align marketing goals with business objectives. Manage external agencies and freelancers to deliver results on content, media buying, and web development projects.
Education
St Aloysius College (Autonomous)
Post Graduation Diploma in Business Administration
2010 — 2011
St Aloysius PU College
Pre University College
2005 — 2007
Rosario High School
High School
2002 — 2005
St Aloysius Institute of Management and Information Technology(Autonomous)
Master of Business Administration (M.B.A.)
2011 — 2013
St Aloysius College (Autonomous)
Bachelor's Degree
2007 — 2010
Skills
- Market Research
- Microsoft Word
- Marketing
- Business Strategy
- Customer Service
- Microsoft Office
- Sales
- Marketing Communications
- Retail
- Microsoft Excel
- Powerpoint
- Teamwork
- Team Management
- Research
- Html
- Negotiation
- Management
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