Clinton Estell

About Clinton Estell

Automotive advertising works best when it’s grounded in how dealerships actually operate, not just in how media is bought.I’ve built my career helping automotive dealers and dealer groups connect real in-market shoppers to inventory through smart, performance-driven media strategies. Today, at Cars Commerce, I partner with dealers across digital advertising, in-market video and display, SEO, and website optimization to drive measurable growth throughout the car-buying journey.My background in automotive runs deep. I spent four years at Comcast Advertising (Effectv) working exclusively with automotive advertisers, supporting local and regional dealerships with multiscreen strategies centered on linear TV, CTV, and addressable media. In those roles, I worked closely with sales teams and dealer leadership to align media investment with the metrics that matter most inside a store, including inventory movement, lead quality, appointment volume, and sales efficiency.I’ve also supported automotive marketing at the national level. At Outdoor Sportsman Group, I worked with OEMs and endemic brands on integrated advertising programs spanning national television, digital, and social media. That experience gave me a broader perspective on how brand, performance, and audience strategy come together across large-scale campaigns, and how national initiatives ultimately connect back to dealer and retail outcomes.More recently, I spent time on the measurement and insights side of the industry at Kantar, supporting media effectiveness work across linear, CTV, and digital channels. That experience sharpened how I think about accountability, performance evaluation, and the difference between activity and true impact.Across roles, I’m known as a collaborative and consultative partner who can translate data into clear recommendations, align stakeholders across sales, product, and analytics, and help clients make confident decisions in an increasingly complex media environment.At my core, I focus on helping automotive marketers cut through noise, stay grounded in what actually drives results, and build sustainable growth in a rapidly evolving landscape.

Experience

1. Client Partner, Media & Digital Solutions

   Cars Commerce

   Jan 2026 — Present · GB

Education

• Cornell University

  Graduate Certificate

• University of Nevada-Reno

  Bachelor of Arts

Skills

• Marketing Strategy
• Social Media
• Marketing Communications
• Strategic Partnerships
• Broadcast Production
• Leadership
• Product Management
• Sponsorship
• Process Improvement
• Blogging
• Social Networking
• Marketing
• Microsoft Office
• Advertising
• Competitive Analysis
• Contract Negotiation
• Copywriting
• Branded Content
• Project Management
• Adobe Creative Suite
• Legal Marketing
• Integrated Marketing
• Press Releases
• Digital Media
• Market Research
• Logistics
• Analytics
• Public Relations
• Media Relations
• Social Media Marketing
• Video Editing
• Event Management
• Email Marketing
• SEO
• Digital Marketing
• Event Planning