Clinton Brad McKay

About Clinton Brad McKay

Digital marketing leader with agency and in‑house experience helping brands grow profitable demand through paid media, SEO, CRO, traditional marketing, and conversion‑focused strategy. I specialize in turning complex, multi‑location challenges into clear, measurable growth plans tied to revenue, through utilization of emerging technologies, AI tools, and years of industry experience.

Experience

1. Media Director

   Topfire Media Inc

   Feb 2025 — Present

   Lead full‑funnel digital strategy and execution for franchise brands, driving profitable customer acquisition across search, social, and other paid channels.* Own development of integrated media plans that align franchise goals, audience insights, and budget to measurable growth targets.* Oversee campaign planning, activation, and optimization to improve lead volume, conversion rates, and return on ad spend while controlling CPL.* Partner closely with client stakeholders to ensure brand consistency, local relevance, and clear reporting on performance and business impact.* Evaluate and test new platforms, tactics, and technologies, including AI-driven solutions, to keep programs competitive and scalable in a dynamic franchise landscape.

Education

• University of Florida

  Bachelor of Arts

  2006 — 2008

• Santa Fe College

  Associate of Arts

  2003 — 2006

Skills

• Blogging
• Newsletters
• Social Media
• Press Releases
• Copywriting
• Journalism
• Staff Management
• New Media
• Content Management
• Storytelling
• Display Advertising
• Social Networking
• Data Analysis
• Writing
• Client Relations
• Social Media Marketing
• Search Engine Optimization (SEO)
• Editing
• Public Relations
• Digital Marketing
• Content Strategy
• Marketing Copy
• Marketing
• Copy Editing
• Search Engine Marketing (Sem)
• Advertising
• Magazines