Clinton A R

About Clinton A R

Experienced Digital Marketing Technology Professional with 4.5 years of hands-on expertise in Adobe Campaign (Classic & Standard/AJO), specializing in end-to-end campaign management, marketing automation, and cross-channel customer engagement. Proficient in designing, developing, deploying, and optimizing personalized marketing journeys across Email, SMS, and Push Notification channels.Key Skills & Experience4.5 years of experience in Adobe Campaign (Classic and AJO) within the digital marketing domain.Strong knowledge of Adobe Campaign functionalities, architecture, and integration capabilities.Experienced in creating, executing, tracking, and managing cross-channel campaigns (Email, SMS, Push Notifications, and Web).Proficient in schema design and extension, updating the physical database structure, and maintaining campaign data models as per client requirements.Expertise in workflow design, including audience segmentation, targeting, personalization, delivery, and post-campaign analysis.Skilled in A/B testing, campaign optimization, and tracking customer engagement performance.Developed and deployed custom workflows and automated marketing journeys to streamline campaign operations.Hands-on experience in Adobe Journey Optimizer (AJO) for real-time orchestration and event-based campaigns.Created and configured landing pages, newsletters, typologies, content blocks, and fragments for multichannel campaigns.Worked on custom report creation and campaign performance dashboards to support data-driven decisions.Integrated Adobe Campaign with external databases, APIs, and CRMs to enrich customer data and automate campaign triggers.Experienced in triggering transactional messages (Email, SMS, Push) via API calls (Postman/REST API) for real-time communication.Involved in deployment and migration of campaigns, workflows, and custom resources from Stage/QA to Production environments.Created data flow schematics, knowledge articles, and documentation on Confluence and SharePoint to support knowledge sharing and onboarding.Collaborated closely with business stakeholders to understand marketing requirements and translate them into scalable campaign solutions.Managed and resolved complex and escalated technical issues, leading severity calls to ensure timely resolution and minimal impact on operations.

Experience

1. Application Developer

   IBM

   Dec 2025 — Present

Education

• S D V Hss Peramangalam,Thrissur,Kerala

  Bachelor of Technology - BTech, Electronics and Communications Engineering

• IES College of Engineering - India

  Bachelor of Engineering - BE, Electronics and Communications Engineering

• University of Calicut

  Bachelor of Technology - BTech, Electrical, Electronic and Communications Engineering Technology/Technician

• University of Calicut

  Electronics and Communications Engineering

  2013 — 2017