Crystal Amobi

About Crystal Amobi

Crystal is an AI early-adopter and tech focused food professional with strong leadership and communication skills. As a sensory professional and a RIVA trained focus group moderator, she is passionate about using both quantitative and qualitative data to drive decision making and innovation. She also lends her time and energy towards Inclusion & Diversity work where ever it shows up.

Experience

1. Sensory Product Program Manager

   Amazon

   Oct 2021 — Present · Seattle, WA, US

   Single-threaded leader for sensory research supporting Amazon Fresh Private Brands\' growing omni-channel business of 1,600+ products (4.5/5 average star rating), driving customer-obsessed product development and quality assurance through data-driven sensory testing and insights.• Built industry-standard sensory capabilities from the ground up, establishing two unique panels for subjective and objective testing as needed. • Established a simplified retain tracking system for samples, enabling shelf life verification testing and quality investigations with reduced manual touchpoints • Designed and implemented diverse testing mechanisms (moderated focus groups, consumer panels for overall liking, degree of difference testing, online surveys) to balance speed, cost and reliability• Designed shelf life verification program to proactively identify potential quality concerns before customers notice• Developed and managed a employee panel for subjective product testing and focus groups• Developed, screened, and managed a 25+ employee panel for objective product testing (DoD)• Managed a online customer community for quick (24 hr turnaround) customer quant/qual feedback • Created simplified project trackers and dashboards to bring leadership and cross-functional stakeholders along on project status, inventory updates, and goal tracking. • Launched educational sensory initiatives that increased employee engagement, cross-functional alignment, and food industry knowledge• Partnered across Product Development, Quality, Commercialization, Marketing and Product teams to integrate sensory science into product lifecycle from concept to commercialization

Education

• Kellogg Executive Education

  Certificate of Participation, Starbucks CMP Mind Stretch Series

  2021

• UCLA

  Bachelor of Science (BS), Chemical Engineering

  2008 — 2012

• Chapman University

  Master's degree, Food Science

  2012 — 2014

Skills

• Leadership Development
• Food Science
• Haccp
• Chemstation
• Pro Ii
• Prezi
• Cross-Functional Team Leadership
• Ingredients
• Community Building
• Microbiology
• Microsoft Excel
• Powerpoint
• Sas
• Food
• Microsoft Groove
• Sensory Evaluation
• Science
• Food Processing
• Hplc
• Food & Beverage
• Microsoft Publisher
• Leadership
• Sims
• Microsoft Office
• Food Industry
• Food Technology
• Microsoft Word
• Team Leadership
• Academic Tutoring
• Laboratory
• Research
• Microsoft Powerpoint
• Uv/Vis
• Gc-Ms